I want to tell you about the seminar of General Lecture 2020
Tuesday, 18 February 2020
09.00-11.40 a.m
At Graha William Soeryadjaya, Indonesian Christian University, Cawang, East Jakarta
Moderator is Susanne A.H. Sitohang, S.S.,M.A.
Speaker is Gary Noble as a Associate Professor. Faculty of Business, University of Wollongong, Australia
The program opened with prayer, Singing Indonesia Raya, Opening speech, There is a dance from Betawi "Lenggang Nyai"
Dr. Gary Noble explained about digital marketing from 1990.
Term first started appearing in the 1990s - 30 years ago.
A brief look back at digital marketing 2000s.
Central to all marketing now is three key elements :
1. Transparency
2. Personalization.
x=1965-1990
y=1991-1995
z=1996-2012
3. Agile marketing/speedy.
We need to study digital because it is very important for the future. Make it easier for everyday life.
These are the photos at the seminar:
